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V Practical Web Analytics for User Experience.

11 Introduction.11 Get to Know Your Website.11 A Model of Analysis.14 Pose the Question.15 Gather Data.16 Transform Data.16 Analyze.16 Answer the Question.17 Balancing Time and the Need for Certainty.17 Showing Your Work.18 Context Matters.18 Data Over Time.19 Proportion is Key.20 Sometimes the Data Contradict You.22 Sometimes the Answer is вЂњNoвЂќ.22 1 What Is Web Analytics?.2 User Experience and Web Analytics Questions.3 Web Analytics and User Experience: A Perfect Fit.3 About This Book.4 Part 1: Introduction to Web Analytics.4 Part 2: Learning About Users through Web Analytics.4 Part 3: Advanced Topics.5 Google Analytics.6 ISBN: 978-0-12-404619-1 Printed in the United States of America 13вЂ‚14вЂ‚15вЂ‚16вЂ‚17 10вЂ‚9вЂ‚8вЂ‚7вЂ‚6вЂ‚5вЂ‚4вЂ‚3вЂ‚2вЂ‚1ДЇor information on all Morgan Kaufmann publications visit our website at ContentsДЄCKNOWLEDGMENTS. ZA4235.B43 2013 006.3-dc23 2013010542 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. pages cm Includes bibliographical references and index. Library of Congress Cataloging-in-Publication Data Beasley, Michael, 1980вЂ“ Practical web analytics for user experience: how analytics can help you understand your users / Michael Beasley. To the fullest extent of the law, neither the Publisher nor the authors, contributors, or editors, assume any liability for any injury and/or damage to persons or property as a matter of products liability,negligence or otherwise, or from any use or operation of any methods, products, instructions, or ideas contained in the material herein.

#Awstats unique visitor threshold professional

In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility. Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information or methods described herein. As new research and experience broaden our understanding, changes in research methods or professional practices, may become necessary. Notices Knowledge and best practice in this field are constantly changing.

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Details on how to seek permission, further information about the PublisherвЂ™s permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein). All rights reserved No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Tokyo Morgan Kaufmann is an imprint of ElsevierДЄcquiring Editor: Meg Dunkerley Editorial Project Manager: Heather Scherer Project Manager: Priya Kumaraguruparan Designer: Greg Harris Morgan Kaufmann is an imprint of Elsevier 225 Wyman Street, Waltham, MA, 02451, USA Copyright В© 2013 Andrew Michael Beasley.Michael Beasley UX Designer, ITHAKA Ypsilanti, Michigan, USA

Practical Web Analytics for User Experience How Analytics Can Help You Understand Your Users Practical Web Analytics for User Experience. Practical Web Analytics for User Experience